Top 9 Reasons Why 90% of E-Commerce business fails
E-commerce has revolutionized the way people shop, and it has become an essential part of our lives. However, not all e-commerce businesses are successful, and many of them fail. According to some statistics, around 90% of e-commerce businesses fail within the first 120 days. This is a startling fact, and it begs the question, why do e-commerce businesses fail? In this blog post, we will explore the top 9 reasons why e-commerce businesses fail and offer some solutions to help them succeed.
1. Lack of Market Research:
One of the primary reasons why eCommerce businesses fail is the lack of market research. Many businesses jump into the eCommerce market without properly researching their target audience, competitors, and market trends. It leads to a poorly defined brand, product, or service that fails to resonate with customers. E-commerce businesses must conduct thorough market research to identify and understand their target audience, and their purchasing habits.
2. Poor User Experience:
Another reason why eCommerce businesses fail is due to poor user experience. Customers anticipate a smooth and pleasant shopping experience that adheres to all aspects of their interaction with the e-commerce website, from the initial landing on the site to the eventual completion of a transaction.eCommerce businesses that fail to deliver a smooth user experience, with easy navigation, fast loading times, and secure payment options, risk losing customers to competitors.
3. Inadequate Customer Service:
Customer service is a crucial aspect of any eCommerce business. Customers want to feel valued and appreciated, and businesses that fail to provide adequate customer service risk losing their trust and loyalty. Inadequate customer service can take many forms, from slow response times to unhelpful support staff. E-commerce businesses that place high importance on customer service and can offer efficient and satisfactory assistance to their customers have a better chance of achieving success.
4. Poor Marketing:
Effective marketing is essential for the success of any eCommerce business. However, many businesses invest in the wrong marketing channels. To succeed, e-commerce businesses must establish a robust marketing strategy that effectively reaches the intended audience through appropriate channels, including social media, email marketing, or paid advertising.
5. Lack of Competitive Advantage:
In today’s crowded eCommerce market, businesses need to have a clear competitive advantage to succeed. Standing out from the competition in e-commerce can be accomplished in various ways, such as offering a product different from what’s available in the market, delivering an exceptional customer experience, or providing products at a more affordable price.
6. Poor Inventory Management:
Inventory management is a critical aspect of any eCommerce business. Mismanagement of inventory by businesses can result in a shortage or excess of stock, leading to reduced profitability and lost sales. eCommerce businesses must have effective inventory management systems to ensure they always have the right amount of stock on hand.
7. Lack of Financial Planning:
A significant reason for the failure of eCommerce businesses is inadequate financial planning and management. Companies that do not plan and manage their finances appropriately are at risk of facing cash flow issues that can result in missed opportunities or even bankruptcy. eCommerce businesses must have a clear understanding of their cash flow, revenue, and expenses, and they must plan accordingly.
8. Ignoring Mobile Optimization:
With the rise of mobile devices, it’s more important than ever for eCommerce businesses to optimize their websites for mobile users. Businesses that fail to do so risk losing customers who prefer to shop on their mobile devices. eCommerce businesses must ensure their website is responsive and mobile-friendly, with easy navigation and fast loading times.
9. Failure to Adapt:
Finally, eCommerce businesses that fail to adapt to changing market trends and customer needs risk becoming irrelevant. Businesses must be willing to adapt to new technologies, consumer behaviors, and market conditions to remain competitive and successful.