Personalization at Scale: Customizing Recommendations in WooCommerce

October 6, 2023

Imagine entering a local bookshop where the proprietor welcomes you with a selection of books based on your reading tastes. It saves you time and introduces you to interesting new books, which makes you happy. What if your WooCommerce store could provide your clients with a comparable personalized shopping experience? In this article, we'll examine the value of customization in e-commerce and demonstrate how WooCommerce's customizable product recommendations can help you engage customers on a large scale.

The Importance of Personalization

Customer expectations have changed, making personalization more than just a trend. Today's consumers are overloaded with options, and they seek personalized suggestions that take into account their particular interests. This is why personalization is important:

  • Improved Customer Experience:Customers like shopping more and find it easier with personalized recommendations.
  • Higher Conversions:Individualized product recommendations have a higher propensity to enhance conversions and average order values.
  • Increased Loyalty: As customers feel more a part of your business, personalization builds brand loyalty.

Customizing Recommendations in WooCommerce

WooCommerce, as a flexible and customizable e-commerce platform, allows you to implement personalized product recommendations effectively. Let's explore some ways to achieve this:

1. User-Based Recommendations

You can customize recommendations based on a user's browsing and purchase history. This code snippet demonstrates how to recommend products based on a user's previous purchases:

// Get user's purchase history
$user_id = get_current_user_id();
$purchase_history = wc_get_customer_order_ids( $user_id );

// Get products from recent orders
$recommended_products = array();
foreach ( $purchase_history as $order_id ) {
$order = wc_get_order( $order_id );
$items = $order->get_items();
foreach ( $items as $item ) {
$recommended_products[] = $item->get_product_id();

// Display recommended products
if ( ! empty( $recommended_products ) ) {
echo '<h2>Recommended for You</h2>';
echo do_shortcode( '[products ids="' . implode( ',', $recommended_products ) . '"]' );

2. Product Page Recommendations

Customize recommendations on product pages to cross-sell or upsell related products. Here's a code snippet to display related products on a product page:

// Display related products on product pages
function display_related_products() {
global $product;
if ( $product ) {
$related_ids = wc_get_related_products( $product->get_id(), 4 );
if ( ! empty( $related_ids ) ) {
echo '<h2>Related Products</h2>';
echo do_shortcode( '[products ids="' . implode( ',', $related_ids ) . '"]' );

add_action( 'woocommerce_after_single_product_summary', 'display_related_products', 15 );

3. Dynamic Recommendations with Plugins

Use WooCommerce plugins like "WooCommerce Product Recommendations" or "WooCommerce Personalized Product Recommendation" to build sophisticated personalisation strategies. Machine learning algorithms are frequently used in these plugins to offer dynamic, highly tailored recommendations.


Personalization is a powerful tool for engaging customers and driving sales in your WooCommerce store. By customizing product recommendations based on user behavior and preferences, you can create a more satisfying shopping experience and build stronger customer relationships. Start implementing personalized recommendations in your WooCommerce store today and watch as your conversions and customer loyalty soar.

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