Net Profit Vs Gross Profit: How To Calculate Your E-Commerce Profit?

March 27, 2023

Net Profit Vs Gross Profit: How To Calculate Your E-Commerce Profit?

E-commerce businesses have become increasingly popular in recent years, with more and more people turning to online shopping. With the rise of e-commerce, it has become crucial to understand the financial status of the business. Two key measures of financial performance are net profit and gross profit. These terms are often used

interchangeably but don’t get confused with that. They are very distinct and really

important for every e-commerce business. In this blog, we will explore the differences between net profit and gross profit, how they are calculated, and why they are both essential for measuring e-commerce profitability.

What is Net Profit?

Net profit is the amount of money a business earns after deducting all expenses, including taxes, from its total revenue. This figure represents the true profit of the

company, as it reflects the income that remains after all expenses have been paid. Net profit takes into account not only the cost of goods sold but also operational expenses, such as rent, salaries, and marketing costs.

A positive net profit indicates that the business is profitable, while a negative net profit means that the company is operating at a loss. Net profit is also sometimes referred to as the bottom line, as it is the final figure on the income statement.

What is Gross Profit?

Gross profit is the amount of money a business earns after deducting only the cost of goods sold from its total revenue. In other words, gross profit represents the profit generated by the sale of products or services before taking into account any operational expenses.

Gross profit is a crucial metric for e-commerce businesses as it shows the efficiency of the company’s supply chain and pricing strategy. A high gross profit margin indicates that the business can sell its products at a profitable price point, while a low margin suggests that the company may need to reevaluate its pricing strategy.


Why are they both necessary to determine the financial status of the business?

Gross profit provides insight into the efficiency of the business’s operations and how much profit is generated from each product sold. Net profit, on the other hand, gives a more accurate picture of the business’s overall profitability by taking into account all expenses, including indirect costs. Overall, gross profit is important for understanding the efficiency of a company’s supply chain and net profit provides a more comprehensive view of the company’s financial health.

By analyzing both gross profit and net profit, e-commerce businesses can make informed decisions about pricing, product mix, and operational efficiency.

A business can have a high gross profit margin but still operate at a loss if its operational expenses are too high. On the other hand, a company with a low gross profit margin may still be profitable if its operational expenses are minimal.

How To Determine Profit?

  • Calculate gross profit: Subtract the cost of goods sold from total revenue. For example, if your e-commerce business generates $50,000 in revenue and incurs

$30,000 in COGS, your gross profit would be $20,000.


Gross Profit = Total Revenue  Cost of Goods Sold


  • Calculate net profit: Subtract all expenses from total revenue.

For example, if your e-commerce business generates $50,000 in revenue and incurs

$30,000 in COGS, $10,000 in marketing expenses, $5,000 in rent, $3,000 in salaries, and $2,000 in taxes, your net profit would be $0.


Net Profit = Total Revenue  Cost of Goods Sold  Operational Expenses  Taxes


Calculating both gross profit and net profit is essential for determining the financial status of your e-commerce business. A high gross profit margin may indicate that your pricing strategy is effective, but it does not necessarily mean that your business is profitable. By calculating net profit, you can get a more accurate view of your business’s financial health and make informed decisions about pricing, supply chain management, and operational expenses.

In conclusion, understanding the difference between net profit and gross profit is crucial for running a successful e-commerce business. While gross profit provides insights into the efficiency of your supply chain and pricing strategy, net profit gives you a more comprehensive view of your company’s financial health. By calculating both metrics, you can make informed decisions about your business’s pricing strategy, operational expenses, and supply chain management, and ultimately increase your profitability. To know more visit us at

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