Customizing WooCommerce Product Pages for Maximum Impact

September 25, 2023

Success in e-commerce is dependent not only on the quality of your products but also on how you offer them to your buyers. Your online store's product pages are digital shops that can dramatically impact your visitors' shopping decisions. Customizing these pages successfully may make a huge difference, and in this blog, we'll look at how to do just that with WooCommerce, one of the most popular WordPress e-commerce platforms.


WooCommerce provides a powerful set of customization options, allowing you to personalize your product pages to the specific demands and aesthetics of your brand. In this article, we'll go over several technical features, along with code samples, to help you improve the effect of your WooCommerce product pages. Whether you're a seasoned developer or new to WordPress and WooCommerce, you'll find useful tips and code examples to improve your e-commerce site's product pages. Let's get this party started!

Understanding WooCommerce's Template Structure

Before we begin customizing WooCommerce, we must first grasp the template structure. WooCommerce uses templates to display different aspects of your e-commerce site, such as product pages. These templates are kept in the folder of your WordPress theme, allowing you to override and alter them without having to modify the main WooCommerce code.


To begin customizing, navigate to the directory of your active theme and create a new folder called woocommerce if it does not already exist. Custom templates will be placed here to alter WooCommerce's default functionality.

Customizing WooCommerce Product Page Layout

Let's start with something basic: adjusting the product page layout. You might want to move the product image to a different location or add extra information to the product description area. To do this, you can create a custom single-product.php template in your theme's woocommerce folder.


//WooCommerce Product Page Template



if ( have_posts() ) {

    while ( have_posts() ) {


        wc_get_template_part( 'content', 'single-product' );






In the above code snippet, we're creating a custom single-product. php template, which will be used to display individual product pages. You can modify this template as per your requirements, moving or adding elements to change the page layout.

Adding Custom Fields and Information

You may need to display more product information in addition to what WooCommerce provides by default. For example, you might wish to display product details or user reviews from other websites. You may accomplish this by utilizing custom fields and hooks.


Here's an example of how to add a custom field for product specifications:

// Add custom field for product specifications

function add_product_specifications() {

    $product_specifications = get_post_meta( get_the_ID(), 'product_specifications', true );

    if ( $product_specifications ) {

        echo '<div class="product-specifications">';

        echo '<h2>Specifications</h2>';

        echo '<p>' . esc_html( $product_specifications ) . '</p>';

        echo '</div>';




add_action( 'woocommerce_single_product_summary', 'add_product_specifications', 25 );

In this code snippet, we're hooking into the woocommerce_single_product_summary action to display custom product specifications. You can adapt this code to add other custom information or fields as needed.


Customizing WooCommerce product pages can have a big impact on the user experience and conversion rates of your shop. You have the ability to develop product pages that exactly correspond with your brand's identity and fulfill your consumers' expectations by understanding the template structure and employing code snippets like the ones supplied above. Keep an eye out for further technical tips and tricks for optimizing your WooCommerce-powered e-commerce site.




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